[smart_track_player url=”http://traffic.libsyn.com/prexecutive/Drew_Porcello_Master.mp3″ title=”10: Why PR Agencies Shouldn’t Be “All Things to Everyone”” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” ]
There are some unique things you can do to position your PR agency appropriately.
One of those is to not be a full-service marketing agency. It may be unwise to be all things to everyone: instead, you really want to have a niche that will set you apart.
In this episode Drew Porcello, Founder and President of Pivot PR, gives some firsthand advice on how to position your agency around a specific area.
[Tweet ““We’re not trying to be all things to everyone; we really want to have a niche.” – Drew Porcello”]
[Tweet ““If you present the right story to the right person at the right time, then they’re going to cover it too.” – Drew Porcello”]