Why PR Agencies Shouldn’t Be “All Things to Everyone”

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There are some unique things you can do to position your PR agency appropriately.

One of those is to not be a full-service marketing agency. It may be unwise to be all things to everyone: instead, you really want to have a niche that will set you apart.

In this episode Drew Porcello, Founder and President of Pivot PR, gives some firsthand advice on how to position your agency around a specific area.

You can find this interview, and many more, by subscribing to The PR Executive on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

[Tweet ““We’re not trying to be all things to everyone; we really want to have a niche.” – Drew Porcello”]

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[Tweet ““If you present the right story to the right person at the right time, then they’re going to cover it too.” – Drew Porcello”]

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