Reputation management has been around as long as people have cared about their own distinction. It is the practice of monitoring the reputation of a business, brand, or individual and managing it appropriately so that public perception isn’t damaging. While reputation management has typically been a function of public relations, with the emergence of the internet and search engines it has transformed to be mainly monitoring and managing search results.
Have you ever used a search engine like Google and searched yourself to see what comes up?
Recent studies have shown the following behaviors surrounding the search engines:
Given the prevalence of these behaviors and the volume of these searches, it makes sense that online reputation management has such a prominent place in search nowadays.
Reputation Sumo employs scientific methods and tactics that work to manage your online reputation. We pull from the public relations, legal, and SEO industries to analyze, repair, and monitor the reputation that you care so much about.